Joke started her career in the fashion and textile industry. For this, she traveled a lot, to the far East and to many other countries in order to develop different collections. After that, she worked seven years as a trend watcher and colorist at the same trend agency as Titia. Meanwhile, they publish the Co-okBook already for ten years. Starting this year, the name changes into THJS Cover.
Joke’s strengths include analyzing trends, giving presentations, making color cards, product development, and writing text.